Since Gutenberg invented the printing press in 1455, the publication of newspapers and magazines has undergone many changes. From 1666 onwards, when the first daily newspaper, London Gazette.Both the readers and owners are going to abandon newspapers in the near future because readers are desirous of getting news as it happens first and the latter think they are wasting a lot of money on paper and ink.Undoubtedly, the print media first started losing its importance to television in the ’50s but since 1990, the real culprit is the World Wide Web created by London-born Tim Berners-Lee. It is inevitable that the days ahead belong to the digital media. In fact, media baron Rupert Murdoch is reported to have said: "Great journalism will always be needed but the product of their work may not always be on paper – it may ultimately just be electronically transmitted”.
The shrinking readership of newspapers at present is referred to the electronic media but in this age of the second industrial revolution both print and electronic media are going to be eclipsed by the networks of internet bloggers and techno-editors of the fibre media.At present, it is believed that the audience of internet bloggers is higher than readers of world’s total newspapers and electronic media giants, CNN and BBCIt has been predicted that the prime source of information by 2014 will be internet blogs and not print media because the technology-dependent generation will find it difficult to have any time for skimming through the newspapers. One has to listen to the entire news on the radio whether or not it is interesting. On TV, one can watch the entire bulletin if the news is of one’s interest. But as a blog viewer, you can block information that you do not want and allow what you want to read.
However, newspapers are bound to be replaced by the internet and fibre media just the way computers replaced typewriters. Once an essential part of the print media, now typewriters can only be seen in museums.The narrowing digital divide is increasing access to high-speed internet. Most people are switching to cellphones and hand-held computers for reading news. It is easier to have information on one’s fingertips than broadsheets. The internet is fast and interactive as compared to newspapers and TV channels. In future, bloggers will have command over newsgathering. They will be selecting topics, writing and sending stuff to readers. Because of high-quality feedback mechanisms, every one will consider the internet as their own.
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